Little Miss Picky
I don't really like Heidi Klum. Yeah, I'm more partial to her than to other super models, but she's still just a bit flaky for me. Her face in this ad is a bit of the reason why. The look on her face is really kind of.... evil, in a way. She's got the designers' heads on pins and she's picking them out one by one to throw them away. Of course, they've got the cleavage going on and the semi-sexy face. It's saying, "You want to watch, you want to see what happens, you want to see what you'll see."
The designers are secondary in this ad. What, a little pink box with 15 designers in it? Of course, I can tell which is which simply by how they're standing and their mini-appearance... but as a first-time viewer, I'd have no idea of the identity of these people. You can also see where the "Premieres Tonight" is circled in that sketchy yellow to make you think of design. It's a good idea, I just don't like this ad.

1 Comments:
I have to agree with you about the picture of Heidi, it seems alittle far fetch. They are giving her all the credit and ingoring the talent that is being tested.....the contestants. Part of me wants to say that the statement "everyone is on pins and needles" might be catchy but part of me thinks they could have thought of a more go getter type slogan. Its unfortunate how they really dont focus at all on the pictures of the contestants. With my advertisement they only have four girls shown with Tyra Banks being the primary person. I kind of wonder why and how they picked the four. Atleast in your advertisement they have everyone included no matter how small....
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